April Review - The Month That Flew By
April was here and gone before I knew it. I have established a great relationship with my SEO SCORE mentor and am so very grateful for the time she spends to help grow this business. Her, as well as my accountability mentor’s, encouragement has been a much needed reminder as well, and it makes such a huge difference to have people in your corner who seem genuinely interested in your success. If you ever take this venture to entrepreneurship, I can’t express how important it is to form a village.
We also released our Spring Crew, which was super fun, so now I’ll turn my attention to prepping for Summer submissions.
This months priorities were:
🧡 Finalized and ordered stickers of the Spring Crew Dragons
🧡 Prepped photos and descriptions for more items in the shop
🧡 Added products to Google Merchant Center
🧡 Revised my home page and CTA
🧡 Scheduled more social media and continued to analyze where I need to focus on social platforms.
🧡 Recorded and published two podcast episodes of blog readings on Spotify, Apple Podcast, and Amazon Music.
🧡 Spent money, but not directly for Chatty Dragons. Made money, but also not from Chatty Dragons. Made $10 in sticker sales.
🧡 Purchased the base paid level email plan from Squarespace ($7/mo) even though I am also using another email provider, but the automations work differently and will serve different purposes.
G4A report for lead generation April 2025.
A few takeaways from April:
🧡 Social media is not a do all, end all, like so many people want to believe. With AI, the platforms’ algorithms are getting more sophisticated about how it monitors content and what it allows users to see, making it harder to grow organically. Social media companies are in the business to make money. How well you can (or can’t) connect with people is used to leverage your reasoning to pay for better connections with your friends or audience.
Unless you give all of your time to one platform, growth is hard without paid ads. I do not have the desire, time, or money to do this. It’s worth mentioning (especially after the near TikTok ban) to anyone in small business or content creation who builds their business by way of social media - that it can all be taken away instantly without consideration of what it will do to your success. No one owns their own social media accounts.
Back up, back up, back up your files! Don’t rely on someone else’s server like social platforms or your web host to be the only place your images are stored.
In May, I plan to focus on more dragon creation and revamp my email campaigns, thinking about how I can focus more on character introductions instead of blog updates. I realize now that from the users end, it doesn’t make sense to get a blog update every week since many people will read multiple posts in one sitting.
I do believe the reason I set up my emails to be blog updates initially was because I was annoyed with Squarespace’s lack of users’ ability to subscribe to a blog. Wordpress will allow this and inform followers via email every time a new post is made. I found myself in tunnel vision wanting to find a way to make this happen instead of considering that it might not be the best approach for the type of story blog I was creating. Another reason to form a village. I was able to question and brainstorm with my SEO mentor on this, which helped tremendously.
Sending an email for a blog post weekly becomes boring and out of sync with the reading progress of each person. Instead, I’ll send more fun and robust emails about the dragon’s characters and personalities and I’ll send them less, hoping that it will create excitement in our followers to get the next email.
Promising to keep it real and transparent, Amanda
🧡 Share this post with anyone who might be inspired. Let’s cheer each other on!
